![]() Think of a LinkedIn InMail as a cold email. Investing time into coming up with a catchy subject line.Always focus on making it about the person reading the InMail. However, make sure it doesn’t take up all the space. Briefly introducing yourself and what your business is about can be beneficial for the outcome of your LinkedIn InMail. The 1900+ InMail characters at your disposal are not for self-promotion. ![]() Good LinkedIn prospecting starts with thorough research of who you are talking to and their pain points. This implies that personalizing your InMail should go beyond calling your prospect by name. I mean, there’s no way to convey relevance by sending a generalized InMail anyway. Even if you wrote a compelling sales message and maybe even highly relevant to your lead, you MUST show that you’ve done your research. Not personalizing your InMails will make them look more like spam. LinkedIn InMail Template #13 Use InMail as the last resource.LinkedIn InMail Template #12 Value proposition.LinkedIn InMail Template #11 Reach out to someone who’s using your competitor’s product or service.LinkedIn InMail Template #10 Invite a guest speaker to your event.LinkedIn InMail Template #9 Invite industry professionals to join your community.LinkedIn InMail Template #8 Reach out to a recruiter as a job seeker.LinkedIn InMail Template #7 Reach out to a recruiter for a specific position.LinkedIn InMail Template #6 Reach out to a lead as a recruiter. ![]()
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